If you’re like many internet users, you likely utilize the world wide web as your primary resource of finding information. Today, now more so than ever, content for the internet is being created at an incredible pace. While that shouldn’t discourage you from creating your own content, you do need to take steps to ensure your content is being seen.
It might sound difficult to make sure people are viewing your content, but the right way to do it isn’t a big secret. In fact, it really isn’t that hard at all as long as you’re consistent in your efforts.
While creating the best quality content you can might sound obvious, you would be surprised at how many people focused on content creation fail to create the content that is actually of high quality. In many cases, they’re creating content on subjects or issues that they aren’t particularly familiar with because they’re trending topics.
Instead of focusing on what’s hot, focus on what you know so you can create really high-quality content that your followers will want to read again and again, and on a regular basis.
Most internet readers don’t have a lot of patience for big blocks of text. That’s why breaking them up with multimedia elements, like photos and videos, can make your content much more interesting to your readers.
This is particularly important if your content is relatively dry, which often bores readers easily. When you incorporate multimedia elements, place them throughout your content instead of putting them all at the beginning or at end of your posts.
When you start out creating content for the web, you might think you can create two or three high-quality pieces per day. Whatever your initial quota is, you may find that you need to scale back to create very high-quality pieces.
Instead of creating two or three pieces per day and then not working for a day or two, try putting content on the internet consistently. For many people, that means one piece of content per day since the work needs to be very high-quality.
For some, it may be impossible to generate a piece of quality content each day. If you don’t think that’s something you can do, try posting on Monday and Friday instead.
Consistency is important when it comes to Google making your content more visible to people searching for information; however, consistent quality is most important. Readers will come to expect a certain level of quality from your content, so however often you choose to post, make sure you can keep your quality at the same level or you may lose followers.
Promote Your Content Via Social Media
Social media platforms are important for getting readers to know about your content. The simplest way to do this is to simply visit each of your social media accounts and post a link and short note about your most recent content.
That way, the people who follow you on social networks can easily find your content. Social media may not get you huge results right away, but it is a small part of the bigger picture, and over time, social media can help your content reach more readers.
You’ll also want to include social media icons in your content whenever possible so readers can find your social accounts and friend or follow you if they like your content. That way, you’ll be able to notify them of any other posts in the future.
Creating content for the internet and having people actually see it can seem like a daunting task, especially when you’re new to content creation. Chances are you won’t see huge numbers of visitors checking out your content right away, either.
However, over time, you’ll start to see that posting intelligent, well-researched and thorough content on a consistent basis will pay off if you follow the basic tips above. Every piece of content counts!
Marcela De Vivo is a freelance writer and online marketing professional who specializes in content development, social media marketing, and web analytics. She is the founder of Gryffin Media; you can read more of her work on the Gryffin’s blog, http://www.gryffin.com/blog/.