This is a story about the best customer service advice I’ve received in my life and I thought it deserved to be shared.

I was 25 years old. I had just landed a job at a language college, where I would teach basic English to dozens of students all day long. The institution was not renown, big, or important. In reality, it was closer to a small, low-profile institutions. The manager was a tall, strong man, a salesman by trade. He started the school and he started small: with only ten pupils in a small house in a very small town. Now he had a building with dozens of classrooms which had cost him plenty of sacrifice and sweat. You needn't ask the story; you could see it in his eyes.

It was my first day working there, and my first class was about to start when he called me over.

“Jorge,” he said. “Before you start, I wanted to ask you something.”

I came closer to him. “What is it?”

“Do you know who is going to pay your wage at the end of the month?” he asked me.

I looked at him, puzzled. I thought it would be him, but after hearing his question, I didn't feel very sure about it.

“I thought it was going to be you, sir,” I muttered.

“That's what everybody thinks, you know?” he replied. “But no. Those who will be inside your classroom are the ones who will be paying your wage. They’re the important ones here, the ones you need to impress — not me. They are paying, not me. Never forget that and give them your very best, OK?”

Today, I still consider this the best free advice I have received my whole life.

I worked at that school for about a year and a half. I left full of anecdotes and good memories. One that I will never forget, is the afternoon in which one of my students (who happened to be a teacher at another school) stayed a few minutes after class to ask me what she could do to teach like I did.

“Do you really think I teach that well?” I asked.

“On a scale from one to ten, I give you a nine,” she replied.

This praise was the result of one man's huge, little secret worked like a charm within my heart.

The moral of the story:

Treat your clients with respect and give them your all. When you show someone that you respect and value them as not only a client, but as a person as well, it can go a long way and come back in many forms. For some, it’s students passing the class with an “A,” and for others, it’s selling products and booking parties over and over again, filling up their calendars. Always. always, always treat your clients well. It goes a long way and remember, your job depends on them!

 

About the author:

Hi! My name is Jorge Enrique Aguayo. I am a Peruvian writer, a (former) teacher, an English to Spanish translator, and currently I work in search engine optimisation. I have a website called Heptagrama. Take a look around!

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